Fundamentals of Digital Marketing Course Quiz

Multiple Choice Quiz

4 points for each correct answer

40 minutes to answer all the questions

Take 75% or higher than to get your certificate

Time Left: 40:00

01. What is the main purpose of digital marketing?

02. Which of the following is an example of a digital marketing channel?

03. What does SEO stand for?

04. What is a key difference between SEO and SEM?

05. Which of the following is a metric you can track in Google Analytics?

06. What is the primary goal of Pay-Per-Click (PPC) advertising?

07. Which platform is typically associated with running PPC campaigns?

08. What is meant by "organic traffic"?

09. In Social Media Marketing, what does SMM stand for?

10. What is a key benefit of influencer marketing?

11. Which of the following is NOT a social media platform typically used for marketing?

12. What type of content marketing typically includes educational or informational materials?

13. What does "conversion" mean in digital marketing?

14. Which of the following is a key component of email marketing?

15. What is the main goal of Content Marketing?

16. What is "retargeting" in digital marketing?

17. Which of these is an example of On-Page SEO?

18. Which type of mobile marketing involves sending direct messages to users' phones?

19. Which of the following platforms is commonly used for affiliate marketing?

20. What is a primary benefit of video marketing on platforms like YouTube?

21. What does "A/B Testing" mean in digital marketing?

22. Which of the following is a benefit of using Google Analytics for website owners?

23. Which of the following is NOT an email marketing tool?

24. Which social media platform is most associated with short, vertical video content?

25. How can social media be integrated with SEO efforts?

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