What is Youtube?
YouTube is an American online video sharing platform owned by Google. Accessible worldwide, YouTube was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal.
YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month. One reason YouTube is so popular is the sheer number of videos you can find. On average, 100 hours of video are uploaded to YouTube every minute, so there's always something new to watch.
YouTube Marketing
YouTube marketing is a strategy that uses YouTube as a platform to promote products, services, or personal brands through video content. It involves creating and optimizing video content to engage audiences, boost brand visibility, drive traffic, and ultimately, achieve marketing objectives such as lead generation, sales, or brand loyalty. As the second-largest search engine after Google, YouTube offers businesses and individuals a massive platform to reach audiences through both organic and paid methods.
What is YouTube Marketing?
YouTube marketing refers to a range of marketing activities designed to promote a business, product, service, or personal brand using YouTube’s video content and advertising features. It can include video creation, influencer marketing, YouTube ads, video SEO (Search Engine Optimization), and engagement strategies like contests or collaborations. Key strategies include:
Video Content Creation: Creating content that provides value, entertains, educates, or informs the target audience.
Optimization: Utilizing video titles, descriptions, tags, and metadata to make the content discoverable by users and YouTube’s search engine.
Engagement: Encouraging comments, likes, shares, and subscriptions to build a loyal community.
Advertising: Using YouTube Ads, such as skippable or non-skippable ads, to reach targeted demographics based on user behavior.