Social signals refer to the engagement metrics from social media platforms, such as likes, shares, retweets, and comments. Although Google has stated that social signals are not a direct ranking factor, they can still play a significant role in driving traffic to your site and increasing its visibility online. When a piece of content is widely shared on social media, it can attract natural backlinks and mentions, which help in SEO.
Influencer marketing, on the other hand, involves partnering with industry influencers to promote your brand. Influencers typically have large and engaged audiences, which makes them valuable partners in promoting your content or products. When influencers link back to your website or share your content with their followers, it increases your visibility and can indirectly impact your SEO through increased traffic and engagement.
